Write Stronger Story Pitches and Make Your Points in Interviews
Increase your media placements and shape your news coverage
It’s the Relations part of Public Relations that matters most.
Our approach: Build relationships by helping reporters. When they ask, give them what they want (or as much as you can). Then, offer what you want to give them. All it takes is practice, practice, practice―and training.
Media organizations are hungry beasts that require constant feeding. You have actual news. Not self-serving fluff, but real stories that provide insight, expertise and thought leadership.
We offer two premiere services
Pitch Clinic
Designed for public affairs specialists, this hands-on workshop combines tailored coaching with collaborative pitch crafting, ensuring your team hones their skills to attract reporters’ attention with tell good stories they want.
This two-part training program, led by our team of long-time reporters and editors, helps you unlock the art of effective media pitching.
Before the workshop, we’ll analyze your media efforts—brand journalism stories, pitch letters and press releases—to tailor the clinic to your needs.
In Part One
we’ll delve into the challenges of pitching in today’s crowded media landscape, exploring everything from the rise of brand journalism to the essential elements of a compelling pitch.
In Part Two
participants will work in breakout teams to develop new pitches, receive real-time feedback, and refine their strategies in our version of Shark Tank, which we obviously call … Pitch Tank.
Media Training
Calling all executives, spokespersons and subject matter experts:
Are you ready for your close-up? How about that Zoom interview? We can help
A successful interview with a reporter should be like tennis match, with the players volleying back and forth. It shouldn’t be a boxing match, but when that happens, you’ll want to be ready to counterpunch. We’ll help your leaders and other spokespeople:
Here’s What We Do
Choose from a variety of services for communications pros, from assessments and training to consulting
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