What happens without crisis planning? A worse crisis.
Some communications teams aren’t prepared for their next crisis. Just read the headlines.
Ask yourself, how ready are we?
A robust crisis response includes stakeholders from across the organization, but the comms team plays a huge role. Creating a crisis communications plan can seem like a daunting task. Even revising and testing an existing plan can feel like a lot of effort.
In this guide you’ll learn the steps your comms team must take now to prepare your organization for the next crisis, including how to:
- Prepare for the five steps of a crisis response
- Create your crisis comms plan, including predicting scenarios and drafting potential messages
- Test your plan with tabletop exercises and simulations
- Prevent the biggest mistakes on Day One of a crisis
- Mane the news media, which won’t wait for you to respond
- Use video meeting platforms to speed up information gathering and conduct media briefings
- Avoid the three biggest mistakes in most crisis plans
Download the guide now. It’s not a question of if you’ll have a crisis, but when?
