The evolving role of the internal communicator
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Jim Ylisela spills IC trends on company culture and the evolving role of the corporate communicator.
The last two years have created major challenges for internal communicators. Ragan Consulting Group’s co-founder Jim Ylisela lays out three of the biggest challenges facing them right now:
- Talent Retention: The number one issues is how to hang on to the talented people you have and recruit fresh talent.
- Remote, hybrid and in-office comms: The mix is adding pressure to keep employees equally engaged and managers well-informed.
- Company culture: How to define culture in this new workplace and create a set of values that the organization truly believes in.
When asked how the internal communicator’s role will evolve in the coming years, Jim said:
- The need to move into a more strategic role.
- The importance of taking DE&I and ESG to the next level.
Listen, beginning at 31:30 to hear Jim Ylisela’s full interview on the Internal Comms Pro Podcast.
RCG specializes in corporate communications training, consulting and strategic counsel. Schedule a call with Tom Corfman to learn how we can help you improve your communications efforts. Follow RCG on LinkedIn here and subscribe to our weekly newsletter here.
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