The Challenge:
The city’s communications team wanted to improve their storytelling, media relations, crisis communications and social media skills. They wanted to address specific trends and changes that would affect public information officers.
The Work:
We developed and presented an all-day custom training to the city’s entire comms team — including separate comms teams for public safety and the airport.
We reviewed examples of their existing internal and external content pieces, the city’s web sites, social media feeds and other channels. Then we developed the full-day, customized, interactive in-person training that covered writing and storytelling fundamentals, how to improve their existing editorial process and how to better engage with their audiences.
The Results:
The team completed several hands-on exercises to create content and improve writing. They reported improved writing and engagement following the training.