Assess

Find out what’s working – and what needs work.

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Recent Communications Audits

Client Work

Call it an assessment, an analysis or an audit.

We help organizations measure the effectiveness of their communications. Our assessments help communicators:

  • Establish a baseline, track progress, develop a strategy.
  • Understand how messages make their way through an organization.
  • Shine a light on what they’re doing well.
  • Uncover communication gaps.
  • Identify what to eliminate or improve.

We build our assessments to fit our client’s goals, budget and timeline.

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Our Methodology

DISCOVERY

We’ll gather and review the documents and data that will help us map the current state of your communications infrastructure.

LISTENING

We connect with communications leaders, employees and stakeholders using the tools of research: surveys, focus groups, interviews and shadowing.

ANALYSIS

Our experts assess your communications channels and their content through in-depth analysis, best practices and our long-time experience as writers and editors.  

PLANNING

Using the three steps above, we'll work with you to build the future state with a strategic communication framework and a timeline for change. 

MEASUREMENT

What gets measured gets done. We'll help you identify what to measure based on what we've learned, how often to measure and the right tools to use.We also help you identify what to measure, how often to measure, and the right tools.

EXECUTION

We'll work with you to make changes: upgrading or eliminating channels, streamlining the editorial process and training writers, managers and leaders.

We'll help you build your own audit

Our experts bring years of experience and the latest research tools to build an assessment program for any communications function.

Internal Communications
Brand Journalism and Newsrooms
Crisis Communications
Social Media
Editorial and Content
DEI Communications
Digital Workplace and Intranets
Culture and Engagement

Don’t take our word for it.

Here’s what some of our customers have to say about RCG.

“RCG helped transform the way we did communication and the result was a more efficient and effective process. We gained international media attention on water issues, and the results were remarkable. The team understands how to hit the sweet spot of integrated marketing and comms.”
SALLY COVINGTON
FORMER DENVER WATER MARKETING DIRECTOR
“RCG helped launch our first electric bicycle extension into the US/NA region, which was staged during the largest electronics event in the world, CES, and proved to be a creatively challenged project. The RCG team helped create exciting, consumer/press footage to effectively convey our products purpose.”
CHERYL BURKE
DIRECTOR OF COMMUNICATIONS
Testimonials, as authentic endorsements from satisfied customers, serve as potent social proof, significantly inspiring trust in potential consumers.
Customer Name
Customer Title
Testimonials, as authentic endorsements from satisfied customers, serve as potent social proof, significantly inspiring trust in potential consumers.
Customer Name
Customer Title

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