Brand journalism might seem the same as content marketing, but there are key differences.
Public relations pitches and promotes. Marketing drives leads and sells. Brand journalism offers a third way, by showcasing your expertise (the brand part) with compelling storytelling techniques (the journalism part).
For communicators, brand journalism is a lot more fun than churning out boring press releases, drab web copy and mind-numbing white papers.
It’s also a little more work, but the results make it worthwhile.
In the latest guide from Ragan Consulting Group, you’ll learn:
- How to build your business case for brand journalism
- How to tell if you’re already doing brand journalism
- Whether you should build your news site on your mothership or a separate platform
- Why brand journalism is as much a management change as an editorial one
- How media will react to you writing (and publishing) your own stories
And yes, we’ll explain the difference between brand journalism and content marketing.
