How are you telling your ESG story?
The guide, “How to make ESG part of your communications strategy,” will start you toward better connecting with your audiences.
Environmental, Social and Governance practices are at a crossroads.
A growing number of employees, consumers, and investors are skeptical of organizations’ claims that they are living up to their ESG pledges. These audiences increasingly feel they are being fed empty promises. They need to be shown, not told, that your organization is doing what it says, and why.
How did we get into this mess? We’re here in part because we don’t apply the journalistic tools of reporting and storytelling to one of the most important corporate movements in decades.
How do we get out? It’s time for communicators to step up, as “How to make ESG part of your communications strategy,” from Ragan Consulting Group explains.
This latest guide also serves as an introduction to our ESG-9 Dashboard, which we use to evaluate ESG content in nine key areas, such as balance, newsworthiness and writing quality.
In addition, the guide provides answers to key questions, such as: Is ESG just for publicly held companies?
ESG requires a communications strategy that focuses on what our audiences want to know, not on what we want to tell them. This guide will help you get going.
