Tell your own story

Break your own news. Showcase your expertise. Enhance your reputation. Go direct to customers, media, employees and your industry with credible and creative storytelling.

We call that brand journalism.

LET’S TELL YOUR STORY

Enliven your next team meeting or comms training event with one of our comms pros.

Choose from the ready-to-present topics below or dive deeper into a custom-built session tailored to your specific needs.

Real-World Productivity for Communicators
Turn Pushback into Feedback: Evolving your DEI Communication Strategy
How to use AI as an Effective Comms Tool
Find Your Creative Spark: Have Fun with Your Writing
The Fundamentals of Storytelling

You’re smart. You already know the top time-management tips. So, why does your to-do list seem to get longer every day?
Because all brains, especially the busy ones, need an occasional reboot. RCG’s Kristin Graham will lead your team through an eye-opening exploration of real-world productivity.
Kristin, a self-proclaimed word nerd meets brain science enthusiast, unveils data-backed strategies to help you do fewer things better. Based on research, habits and psychology, this session offers simple solutions on topics like:

How chronobiology reveals your optimal focus time.
Debunking the myth of multitasking through science.
Three ways our brains convince us to procrastinate.
Two time-based tactics to help you start (and finish) tasks at hand.

Find your productivity stride and reclaim your time with Kristin’s expert guidance.

LETS CONNECT

Organizations are experiencing pushback on Diversity, Equity and Inclusion (DEI). One reason is that employees still don’t understand what DEI really is. Let’s use this moment to help inform how we change our communications and the way we talk about DEI.
Have you:

Experienced negative comments on internal channels?
Worried that messaging about cultural observance might be seen as performative, so you didn’t say anything at all?
Received clashing directions on how or when to comment on social topics, political news or world conflict?

Take this opportunity to help your communications team create a DEI communications strategy that brings your audiences together. Kim Clark, RCG’s DE&I Communications expert, will lead your team through the key considerations and next steps to navigating current DEI challenges.
Kim will cover:

What’s causing the polarization?
Our role as communicators to help bridge divides.
Changing the way we talk about DE&I in our communications.
Measuring the impact and effectiveness of your DE&I communications.

Language leads to behavior. Let Kim help you change the course by changing the story.

LETS CONNECT

Targeting your communications, telling a good story and moving quickly drive more communicators to use AI to save time and spark creativity. Doing it without losing the brand voice and the human touch is a skill. In this session, Carlos Gil, our Social Media, AI, and Digital Marketing Consultant will share the latest AI tools and techniques for your content creators.

In this session, we will cover how to:

Streamline your writing process and create stories without compromising your voice.
Use AI-powered tools in Canva (and others) to automate work and save time.
Draft copy in the tone and voice expected by your target audiences.
Write prompts that generate content you can actually use.
Use AI analytics to create more tailored content.
Navigate the current copyright concerns with AI to protect yourself and your brand.

LETS CONNECT

“I’m just not creative.” How many times have you heard people say that? How many times have you said that?
But you are. The spark is in you.
Scott Levy, writer, comedian, comedy teacher, improviser, public speaker and cartoonist will help you not only discover that spark but also provide actionable methods to maintain it.
In this session, Scott will cover:

Brainstorming your way through writers block.
Adding humor into your content (no comedy experience required).
Speech and story structures.
Injecting a little creativity into less-than-thrilling topics.
How to be more engaging vocally and physically

LETS CONNECT

Excellent storytelling and clear writing are key to winning your audience’s attention. In this session, RCG’s co-founder and longtime writing coach, Jim Ylisela, will share tried-and-true writing tips to help the whole team refresh and elevate their writing skills across all channels and audiences.
No matter the experience level or content area, all participants will walk away with practical tips to apply to their content right away.
We’ll cover:

Overcoming common barriers to good writing.
Why good writing matters.
The fundamentals of a good story
How to be a better reporter in your organization.
How to establish editorial standards that define your work—and develop a consistent strategic approach to all your content.
Writing good headlines, teasers and ledes.
How to ditch corporate-speak and jargon to write what people want to read.
Think like a journalist to identify, extract and produce compelling content.
Use AI prompts effectively to save time and get ideas.
Avoiding the AI pitfalls for content creation.
How to deliver your stories quickly through multiple formats like infographics, videos, presentations or photos.