Crisis Communications

Prepare for the unexpected

Plan. Prepare. Practice

Communicators must be prepared to respond to a crisis at any moment. Whether it’s dispelling misinformation, navigating a natural disaster or managing through a cyber threat, the mission is clear: be ready.
Our crisis communications team is here to ensure you are.

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Our Crisis Services

We help organizations control the message, reach critical audiences, and lead their stakeholders through a crisis with confidence.

Crisis planning
Crisis scenario preparation
Crisis simulations
Crisis consulting and support
Crisis training

Crisis planning

We’ll help you create a plan or review the one you have. review your existing crisis materials and define the crisis team and their roles and responsibilities. We’ll develop messaging for various scenarios and make sure your plan is comprehensive yet flexible enough to adapt to change. Existing materials should be updated and the role of each member of the crisis team should be defined.

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Crisis scenario preparation

A crisis can take many paths. With you we’ll brainstorm all the possible scenarios, identify inflection points and consequences, detail comms needs and tasks for the most likely crises.

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Crisis simulations

Your crisis communications plan should be tested with regular simulations.
Our expert crisis comms consultants will help you refine responses, overcome bottlenecks and evaluate your team’s response under pressure.

Planning session: Identify scenarios and participants.
Prep packet: Deliver a plan and instructions.
Crisis simulation: Unfolding in real-time.
Report: Provide our findings and recommendations.

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Crisis consulting and support

As you navigate through a crisis, big or small, we’re here to help you along the way. Bring us in as an ongoing advisor or call us up when things heat up. We offer flexible consulting and retainer programs.

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Crisis training

We’ll create customized sessions to show your team how to develop a plan, create messaging, support leadership, respond to the media and plan to build your reputation when things die down.

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