Change & Crisis Communication

Communication when you need it most.

The adage, “change is the only constant” was once regarded as the ultimate cliché in organizational communications – until it turned out to be true. Today, change sits at the center of what you do, from the volatility of the marketplace to the challenging demands of a global pandemic, business disruption, social unrest and economic uncertainty.

That puts communicators in a constant state of managing change, along with its more contentious cousin: a full-blown crisis.

Communicators must be up to the challenge: from providing mission critical information, to managing furloughs and layoffs, engaging audiences in purposeful and renewed strategic priorities, providing clarity and dispelling misinformation, delivering new technologies and products and, in general, delivering the organization’s mission in a tangible, relatable way.

We’ll help you control the message, reach your many audiences and bring your stakeholders along through the change curve.

Among our services:

Change Inventory

More than likely, there is more than one change initiative underway in your organization at any time, each owned by a different part of the company and operated on a stand-alone basis. We’ll help you take stock of all the priorities, their potential impacts, and review contingency programs.

Stakeholder Mapping

Crisis communications must be targeted to the appropriate audiences and tailored to move each toward a more favorable position. We’ll help you develop a list of your audiences and map each one to the most effective channels and messages.

Journey Mapping

Strong partnerships with your business units go a very long way. We’ll help you understand their needs, gauge employee sentiment across the organization, and apply the mapping process to determine how new policies and procedures will affect various stakeholders.

Scenario Planning

A crisis can take many paths. We’ll brainstorm all the possible scenarios, identify inflection points and consequences, detail comms needs and tasks for each.

Crisis Plans

We’ll review your existing crisis materials and define the crisis team and their roles and responsibilities. We’ll help you develop messaging for various scenarios and make sure your plan is comprehensive yet flexible enough to adapt to change.

Crisis Simulation

Practice makes perfect. We run live mock simulations for the scenarios of your choosing to ensure that everyone on the crisis team is ready for a real crisis.

Journey Mapping

Strong partnerships with your business units go a very long way. We’ll help you understand their needs, gauge employee sentiment across the organization, and apply the mapping process to determine how new policies and procedures will affect various stakeholders.

Crisis Simulation

Practice makes perfect. We run live mock simulations for the scenarios of your choosing to ensure that everyone on the crisis team is ready for a real crisis.

Prepare for a crisis before you have one.

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Other RCG services.

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Manager Communications

Avoid confusion or misinformation in the workplace.

Storytelling

If you truly want to engage your audiences, be a better storyteller.

Internal Communications

Develop strategic comms, boost engagement and train your managers.