Project Description

Communicate the Change You Want to See in the World

Communicators are often an agent of change within their organization, pushing for new initiatives and supporting important cultural growth.

And so it is natural that they should have a role as many organizations look to stand for more than just profit.

With the increased focus on environmental, social and governance issues (ESG), diversity, equity and inclusion (DE&I) and many other hefty acronyms, the corporation is trying to take an active role in society. And that means communicators have an opportunity to make a big impact.

Just how to create that change—from social justice and racial equality to climate change and public service—is the focus of a new report from Ragan Consulting Group. The experts share tips and tactics to tell your organization’s story around the social movements that are remaking the country and how communicators can place themselves at the center of groundbreaking change.

Top insights include:

  • How to become an agent for change in your organization
  • Rules for avoiding “diversity theater” and empty, self-defeating statements
  • What it means to have a “diversity-first” mindset
  • How to tell your organizations’ DE&I story
  • Why brand journalism is a powerful tool for DE&I efforts
  • Case studies and takeaways from brands including Southwest Airlines, Ulta Beauty and more

Download your guide now.

Communicate the Change You Want to See in the World

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