Higher Education

Colleges and universities are highly decentralized, and communicators can find themselves in the awkward position of trying to satisfy two chiefs: the greater university and its community, on the one hand; and the individual schools and departments on the other. The trick is to build and operate a communications structure that will promote the whole while also supporting the parts.

This balancing act plays out every day. Some internal communication is universal, with the need to reach faculty, staff and students with a consistent message. In other cases, what happens inside the individual schools and departments is of great interest to a larger audience, including media, alumni and the broader education community.

Colleges and universities produce newsmakers and thought leaders, through their research and faculty experts. Alumni are great connectors between the institution and students entering the workforce. A college campus is a magnificent laboratory for debate and engagement on the social and cultural issues of the day.

We support university communicators through brand journalism, comms audits, DE&I, crisis comms and thought leadership, among other services. Some of our clients include:

We can help. We’ve helped utilities tell better stories, build digital platforms, respond to crises, and engage their audiences internally and externally.

At Denver Water, the utility’s communicators developed a business case for better storytelling that aimed to showcase their expertise, increase their share of the conversation around water and take us behind the scenes of what it takes to run a utility responsible for one of the world’s most precious resources.

And to what end: Because when it comes to energy, utilities must prepare for some difficult conversations: about supply and demand, about safety, about climate change and alternative energies. We can help you do that.

Get a personal consultation.

It’s not an easy job, but we can help!

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Tel: 312.960.4404

Services that may interest you…

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Media Relations & Public Affairs

Build your media plan and improve your media coverage.

Storytelling

If you truly want to engage your audiences, be a better storyteller.

Strategic Planning

Align your comms plan to business goals and targets.