Healthcare and related industries

Health care touches all of our lives, in often intimate ways. That’s why health care and related industries, such as insurance and pharmaceuticals, are natural fits for great storytelling.

Those stories provide a way of sharing the human drama that connects us, but they have a second, equally important mission: to demystify and explain the mundane, complex and often perplexing nature of these industries.

At Ragan Consulting Group, we began our brand journalism work in 2012 with the launch of “health enews,” the digital platform of Advocate Health Care (now AdvocateAuroraHealth). Today the site has several hundred thousand subscribers and makes a daily impact on patient acquisition and education.

Internally, health care industries can be quite decentralized. Communicating with employees, whether clinical or non-clinical, at headquarters or in the field, during the day or on the night shift, demands timely and reliable information while striving for the kind of collaboration and engagement that is critical to their mission.

It’s not an easy job, but we can help: with communication audits, to assess where you are and where you need to go; with communications strategy, to move toward an integrated and less siloed organization, with higher productivity and lower turnover; and with brand journalism, to tell better and more meaningful stories to all audiences.

Some of our clients include:

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It’s not an easy job, but we can help!

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Tel: 312.960.4404

Services that may interest you…

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Brand Journalism

Who you are, what you do and why it matters to your target audience.

Internal Communications

Develop strategic comms, boost engagement and train your managers.

Communications Audits

We conduct full communications audits or specific assessments.